Northampton Community College – Monroe Campus
Keystone Hall, Room 202
June 22, 2017, 6:30 PM
Tom Shillea, NCC Art Department Chair, Moderator
Join three art professionals in a panel discussion on how to get YOUR art seen and purchased by potential buyers.
Santa Bannon is an award winning gallerist, international art broker/dealer, curator, advisor, and collector. Her high profile, full service gallery, Santa Bannon Fine Art located in Bethlehem PA, exclusively represents distinguished mid-career and veteran Pennsylvania artists, the estates of several accomplished artists, and occasionally exhibits stellar emerging artists. Topics she will cover include: who buys art; what and where do collectors buy art; are there trends in art; the difference between the primary and secondary art markets; how to get noticed in the art world; how to market artwork; how to develop appropriate prices; how to fund an art career; getting artwork published; and what do gallerists look for regarding artist representation.
Joni Oye Benintende is an associate professor and chair of the Art + Design Department at East Stroudsburg University of Pennsylvania. She will talk about the advice given students as they enter the art marketplace including entrepreneurship and the difference between art and design and fine art.
Nezka Pfeifer is curator at the Everhart Museum in Scranton PA. Nezka will discuss what she looks for as she sets up exhibits based upon variables such as exhibition themes and materials. Her experience lends itself to looking at a portfolio and choosing one or two pieces to include in an exhibition or acquiring for the museum’s collection.
Prior to the presentation, the Opening Reception for the 3rd Annual Pocono Art Collage will be held in the Dunning Art Gallery, Keystone Hall. The Dunning Gallery is immediately adjacent to Keystone Hall 201, location of the presentation. The following Pocono Art organizations are participating: Pocono Mountain Art Council, Pocono Photo Club, Pocono Painters, Pocono Arts Council, Pocono Water Color Associates, and Pocono Mountain Art Group.
Both the reception and panel discussion are free and open to the public.
